Acquisition. RevenueCat Funnels: Paddle discounts and custom checkouts boost conversion tracking

RevenueCat Funnels' September 2026 update tackles a fundamental challenge in mobile app monetization: converting acquisition traffic into paying customers while maintaining reliable data visibility. The release introduces automatic Paddle discounts that can be applied directly through URL parameters, eliminating manual discount configuration and enabling dynamic promotional strategies at scale. Additionally, custom checkout URLs allow studios to maintain brand consistency and control the purchase experience without relying on generic payment provider interfaces.

For mobile studios running acquisition campaigns, these improvements directly impact both conversion rates and analytics clarity. The enhanced visibility into which visitors complete the purchase journey provides the data foundation needed to optimize acquisition spend and identify bottlenecks in the funnel. By automating discount application and offering checkout customization, RevenueCat reduces operational overhead while giving studios the flexibility to run sophisticated promotional campaigns. This combination of streamlined purchasing mechanics and improved data transparency enables studios to make faster, more informed decisions about acquisition strategy and paywall optimization. Discover the new features